“And last but not least we have this little project on the Las Vegas strip, which is converting the Mirage into a Hard Rock Hotel/Casino.” “We’re planning a new integrated resort in Barcelona (Spain) and the same thing in Athens (Greece) and Mexico City,” Emanuele said. Other projects in smaller markets include in Bristol, Virginia, and Gary, Indiana. We’re going to expand that with a hotel.”įuture openings include Hard Rock Hotel and Casino Tejon in Bakersfield, California.īAKERSFIELD Of DREAMS: A rendering of the proposed $600 million Hard Rock development in Tejon, California, near Bakersfield. “We rebranded that into a Hard Rock Casino. “We also this year converted our casino in Cincinnati,” he said. It’s been a year since the company opened Hard Rock Casino Northern Indiana in Gary, he said, adding, “It’s now the No. A temporary Hard Rock Casino opened in Rockford, Illinois, in November, again with plans to open a permanent hotel-casino there in two years, Emanuele explained.

Moving forward, the company will open a temporary hotel in Bristol, Virginia, in July and in two years will add a permanent hotel/casino in that city. We just opened up Budapest (Hungary).” Hard Rock International works largely with architecture firm Klai Juba Wald and structural engineers DeSimone. “We just recently opened Hard Rock Hotel Madrid (in Spain) and Hard Rock Hotel New York. “Our pipeline of projects is tremendous,” said Joe Emanuele, Hard Rock International’s senior vice president of design and construction. The chain of hotels, casinos and music-themed eateries was bought from the Rank Group for nearly $1 billion in 2006 by the Seminole Tribe of Florida and the Hard Rock empire continues to grow in leaps and bounds.Ī number of major projects have opened in recent years and even more ambitious plans lie ahead. It’s no exaggeration to say that Hard Rock International has Disney-esque aspirations, not just when it comes to customer service, but also its place in the live entertainment universe.

(Courtesy Hard Rock International) Global expansion has accelerated since Seminole Tribe of Florida took ownership BACK ON THE STRIP: A rendering of the Hard Rock Hotel and Casino planned for the Las Vegas Strip, which will convert the Mirage Hotel and Casino.

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